Hashtags and Health Care: A Twitter Guide to Obamacare
With the 2013 business climate already permeated by uncertainty, employers know at least two things are here to stay: Health care reform and the rising influence of Twitter. The 2010 passage of the Patient Protection and Affordable Care Act may have been the most important piece of legislation in decades, and the Supreme Court’s 5-4 decision to uphold the nearly 2,000 page law last summer means it’s not going anywhere! In contrast, Twitter continues to expand its influence 140 characters at a time. Employers have identified Twitter as powerful business tool that can be integrated into their sales, marketing, public relations and customer service efforts. Additionally, Twitter has become an instant, quality source for breaking news and information.
So where’s the connection? With many of the key features of the PPACA set to go into effect in 2014, Twitter may be the best place on the web to connect with sources for information on these upcoming changes. Below is my list of the 5 accounts we should all follow as we prepare for the ongoing implementation of #Obamacare.
1. Health and Human Services (@HHSGov)
Headed by former Kansas Governor Kathleen Sebelius, the U.S. Department of Health and Human Services is responsible for protecting the health of all Americans while providing essential human services. This department maintains a captive Twitter audience and should be on everyone’s timeline.
2. HealthCare.gov (@HealthCareGov)
HealthCare.gov is a government website that is operated by the U.S. Department of Health and Human Services. Their account is dedicated to educating the American public about ways employers and individuals can benefit from the PPACA.
3. Blue Cross Blue Shield (@BCBSAssociation)
The nation’s oldest and largest family of health benefits companies has thrust itself into the Twitterverse with their active Twitter account and blog. Follow their posts for the latest insurance news, advice, and information.
4. Wall Street Journal Health News (@WSJhealth)
This should be your first stop for health care news with a business twist. Multiple stories a week will give you plenty of quality content to consume!
5. American Medical Association (@AmerMedicalAssn)
The American Medical Association has promoted improvements in public health and the doctor patient relationship for over 160 years. This account offers insight into the PPACA from the physician’s perspective.
Did I miss one? Please add any influential sources for the PPACA in the comments section.
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